TrueCar is a NEW and FREE web service, that promises to be a handy tool in the car buying process. At least for the buyer.
It helps bring transparency to the sales process by aggregating data from many different sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area.
Consumers no longer walk into the dealership only partially informed and fully suspicious. Instead, they show up with the Price Report in hand and know how to strike a fair deal.
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